Amazon picks off NFL Thursday Night from Twitter
The e-commerce powerhouse will stream NFL Thursday Night games this season via its Amazon Prime video service, replacing Twitter.
In a note to investors, R.W. Baird analyst Colin Sebastian said the deal is a boon for Prime's value, since live sports and events are attractive to advertisers even as other types of TV ad budgets are on the decline.
The Seattle company already works with the NFL on a documentary series on Prime Video called "All or Nothing," now entering its second season.