Apple to start showing ads in App Store
SAN FRANCISCO (AP) — Apple says that it will start showing paid ads when people search for apps in its popular mobile store. The company also said it will improve the search tool that helps users find new apps, while promising that wealthy advertisers won't be able to dominate the results. Apple's new emphasis on app subscriptions could provide the company and app-developers with a more reliable and longer-lasting stream of income, although it could lead to consumers paying more for some services over time.
