Marriott, Universal Music form partnership
The chain said Thursday it is linking up with Universal Music Group in a partnership in which some of the music conglomerate's top stars will perform at Marriott hotels, as well as other branding opportunities.
Marriott is going one step further with what it calls a "first-of-its-kind" partnership with Universal, whose acts range from Kanye West, U2, Taylor Swift and Sam Smith, to hold concerts, offer music downloads, video series, concert tickets and other incentives.