Tesco Mobile to be headline sponsor of Global podcast The Sports Agents
Tesco Mobile has signed up as headline sponsor of Global’s new podcast The Sports Agents with Gabby Logan and Mark Chapman.
The podcast, which has had over a million downloads, will amplify Tesco Mobile’s new brand platform, ‘It Pays to be Connected’.
Rachel Swift, Chief Customer Officer at Tesco Mobile said: “We’re delighted to launch this partnership with Global as part of their incredible podcast The Sports Agents.
“Gabby and Mark are the perfect pair to help us bring this new campaign to life and showcase Tesco Mobile’s vital role in helping people stay connected to their communities.
“We’re looking forward to working closely with Global on this campaign.”
Mike Gordon, Chief Commercial Officer at Global said: “We’re really pleased to welcome Tesco Mobile as the new sponsor of The Sports Agents. Long-term podcast sponsorships enable a huge amount of collaboration so I’m looking forward to working with the team over at Tesco Mobile to create memorable content together during a summer of sport that’s set to be gripping.
“Our research has found that 61% of sports podcast listeners listen to a podcast at least once a week and two thirds are ABC1 so this will be a winning partnership all round.”
Tesco Mobile will sponsor The Sports Agents this summer, with support from Tesco Mobile’s media agency, EssenceMediacom.