Primera

SALE BIKES...... LAPIERRE OVERVOLT WOMENS LARGE WAS £2199 NOW £1500

LAPIERRE OVERVOLT HT 700 LARGE WAS £2299 NOW £1850

MERIDA EONE-TWENTY MEDIUM WAS £4000 NOW £3000

PINARELLO F10 DURA-ACE MECHAINCAL RIM 53CM WAS £7750 NOW £5000

PINARELLO F10 DURA-ACE DI2 DISC BOB / MAVIC COSMIC 54CM WAS £10,000 NOW £7500

PINARELLO F10 DISC FRAME SET 54CM WAS £4600 NOW £3000

PINARELLO PRINCE ORANGE ULTEGRA MECHANICAL / ZIPP 404 56CM WAS £5800 NOW £4600

SPECIALIZED... Читать дальше...

My top 4 road bikes by Joe 

Specialized S-Works Venge

First on my list is the awesome Specialized S-Works Venge! Our most popular custom build through 2019 with very positive feedback from all riders.

The Venge models have always been a favourite bike of ours and when Specialized introduced the Vias version which was super aero it felt like cheating! Fast and stiff with great results by riders with the only negative being the brakes. Then the all-new VENGE model... Читать дальше...

Marks top 4 2020 E-MTB’S

With 2020 fast approaching the popularity of E-Bikes continues to grow at a rapid pace, as does the technology involved with them. 

Manufacturers are constantly striving to give us more power, more battery range, lighter bikes and an even better riding experience. 

My top 4 bikes include the Specialized turbo Levo Expert, the Merida EOneSixty range, the Cube Team Action Stereo range and the Lapirre EZesty Ultimate.

- Lapierre E-Zesty Ultimate

Prestigious UK Road and Gravel Bikes from ORRO

When you see the UK on a company you instantly think quality and design innovation, and that's exactly the case when it comes to Orro. They have a great range of bikes that have all been designed in the UK and use UK carbon to construct the bikes. Let's have a look at the amazing range they offer and some key features.

First up we have the Orro Venturi. This aero road bike offers the best in performance from the brand. With deep-section aero tubing and a race position... Читать дальше...

My top 4 road bikes from Joe 

Specialized S-Works Venge

First on my list is the awesome Specialized S-Works Venge! Our most popular custom build through 2019 with very positive feedback from all riders.

The Venge models have always been a favourite bike of ours and when Specialized introduced the Vias version which was super aero it felt like cheating! Fast and stiff with great results by riders with the only negative being the brakes. Then the all-new VENGE... Читать дальше...

Marks top 4 2020 E-MTB’S

With 2020 fast approaching the popularity of E-Bikes continues to grow at a rapid pace, as does the technology involved with them.

Manufacturers are constantly striving to give us more power, more battery range, lighter bikes and an even better riding experience.

My top 4 bikes include the Specialized turbo Levo Expert, the Merida EOneSixty range, the Cube Team Action Stereo range and the Lapirre EZesty Ultimate.

- Lapierre E-Zesty Ultimate

The Ultimate Christmas gift guide:

Cyclists can be a fussy bunch with their specific styles and preferences, so we have compiled a gift guide for you with the ultimate gifts for any cyclist.    

 First up we have Fizik Shoes - 

We have a huge selection of shoes from Fizik and we have handpicked two models for you. 

R5 TEMPO POWERSTRAP

The Tempo Powerstrap R5 road shoe features an innovative Velcro closure system with an enveloping fit.  Whilst most velcro closure... Читать дальше...

Ever thought about owning your dream Pinarello but the price has always been out of reach? We have phenomenal Black Friday deals on lots of Pinarello frames and complete bikes. To see the full list of bikes available have a look at the list below.

Who needs Black Friday with these prices?! 

With Black Friday just around the corner, it's the perfect time to have a look for that bargain bit of cycling kit. At Primera we always strive to offer the best prices and we have some amazing deals that will be around for longer than just this week, but don’t let this slow you down - these bikes are one-off and once they are gone they are gone! 

Let's have a closer look at the bikes that are on offer with some crazy discounts that will beat any Black Friday deal you can find! Читать дальше...

The expo is 11 days away and we want to give you an update on what to expect from the show.