Cisco goes crazy with collaboration
Remember the Prince song Let’s Go Crazy? “Are we gonna let de-elevator bring us down? Oh, no let’s go! Let’s go crazy, let’s get nuts.” The famed singer and poet sang about not letting others bring you down. Instead, go crazy and get yourself out that downward spiral—at least that’s my interpretation.
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Cisco collaboration has gone through a similar trend. A few years ago the Cisco Collaboration Business Unit was in a free fall, and people were pointing to Microsoft, Google and startups such as Slack as being Cisco killers. Since then, the company has punched back and completely turned the business around to the point where it has now seen something like 12 consecutive quarters of growth.
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