IDG Contributor Network: A $250 million reason to prototype your IoT idea
The Ford Edsel was rolled out in 1958 with a lot of fanfair and a massive year-long advertising campaign. A year later, the Edsel was dead and Ford had lost $250 million. The Edsel has come to symbolize how not to design a product.
How do you ensure that your next Internet of Things (IoT) solution isn't an Edsel?
“Prototype first,” recommends Justin Lokitz, an expert in product strategy and author of Design A Better Business. He shared three key lessons from a recent IoT product launch.
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