iPhone 7 announcement: Could Apple be the next Nokia?
If the next Apple announcement is like this, it should be broadcast on Cable TV so viewers can fast forward through the many boring parts. A GEICO insurance commercial would have been a relief from the tedium of watching Tim Cook, Jony Ive, and Phil Schiller shoveling superlative adjectives on features copied from Android phone makers and other product companies.
Apple isn’t selling innovation. It’s selling its annual iPhone annual upgrade plan, which costs users twice as much over a three-year period, in order to turn around declining sales. Apple’s innovation engine has stalled at producing features that drive users to upgrade, so Apple is resorting to a financial gimmick.
To read this article in full or to leave a comment, please click here