Pokémon Go launches in Japan with McDonald’s as first sponsor
Pokémon Go has launched in Japan with a new revenue stream -- corporate sponsorship from McDonald’s.
The free-to-download augmented reality smartphone game already earns money from in-game purchases.
“Trainers in Japan, thank you for being patient. Pokémon GO is now available to download in Japan!,” the Pokémon Go Twitter account wrote on Friday.
The game developed by Niantic, in which Google, Nintendo and the Pokémon Company are investors, has been a runaway success in many countries including the U.S., but its launch in its home-turf Japan was delayed reportedly amid worries that huge local demand could find the game servers wanting. Server problems have been frequently reported as the game was offered in more countries and more users got on to the game.
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