How Salesforce.com's Wave Analytics helps publisher track leads
Houghton Mifflin Harcourt (HMH) is leaning heavily on data to identify sales opportunities and track the status of existing accounts, both crucial activities as the textbook publisher’s business increasingly shifts from ink and paper to learning software.
Houghton Mifflin Harcourt CTO Brook Colangelo.
HMH CTO Brook Colangelo says the company has bet on analytics software as part of a sweeping transformation at the 184-year-old publisher designed to give sales staff more easily accessible data about leads from any mobile device.
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