IDG Contributor Network: Data gravity: The new KPI for tech companies
Data is the new natural resource of our time. Information that was previously thrown away is transforming every facet of business as organizations use technology to query and analyze data in real time to help them better understand their customers’ behaviour and markets. Such knowledge and insight is helping businesses make better decisions and improve performance.
Yet for data to be worth anything, organizations must have the ability to store it. With more data being created every 20 minutes than is currently held by the Library of Congress, many organizations are overwhelmed by petabytes (one petabyte is the equivalent of 20 million filing cabinets of text). As a result, companies are moving to the cloud—not only because of its flexibility, cost efficiency and reliability, but because of the impact of “data gravity.”
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