Big trouble down on the IoT farm
You would think that modern farms would be fertile ground for the Internet of Things (IoT). And in many ways, you’d be right: Smart tractors and other farm equipment, coupled with GPS-equipped smart sensors tracking everything temperature to moisture to soil acidity, mean the IoT can help today’s high-tech farmers plant and harvest more efficiently than ever before.
Who benefits from IoT on the farm?
But if you believe a recent expose in Motherboard, all is not well down on the IoT farm. It turns out that many of the benefits of IoT — and the big data it generates — in agriculture fall not to the farmers, but to the so-called BigAg equipment makers and seed and fertilizer companies.