Pinterest CEO says ban kids under 16 from social media

Following the Australian government's social media ban for kids under 16, governments around the world are looking into the possibility of similar style bans. 

These governments considering these social media bans now have at least one unlikely supporter: The CEO of Pinterest.

In a piece published for Time, Pinterest CEO Bill Ready has come out in full support for government bans on social media for users under the age of 16.

"Children today are living through the largest social experiment in history," Ready writes. "For years, kids around the world have been given unfiltered access to social media platforms. The companies building these platforms gave insufficient forethought about the consequences, the worst of which include exposing them to unknown strangers and fueling screen addictions."

Ready goes on to list additional effects that social media has had on children as "rising anxiety and depression, eroding concentration, and classrooms competing for attention."

The Pinterest CEO says that social media as it is today is not safe for children and blames tech companies for that. Ready says social media is designed to "maximize view time" of kids and pays little attention to their actual well-being. Ready likens the tech CEOs of today to the tobacco industry executives of decades ago.

Now, it might seem hypocritical of Ready to say this as Pinterest's own policies allow kids as young as 13 to sign up for the site. However, as Ready points out, Pinterest has made changes to its platform and removed all social features from Pinterest for users under the age of 16. Their profiles aren't discoverable, and these users can't receive messages, comments, or likes from strangers on Pinterest.

Interestingly, Ready says removing these features did not hurt Pinterest with that demographic.

"When Pinterest removed social features for teens and made every account under 16 private…people said we’d lose the next generation of users," Ready writes. "But Gen Z says the opposite. Today, they make up over 50 percent of our users. Our experience shows that prioritizing safety and well-being doesn’t push young people away; it builds trust."

Ready goes on to say that if tech companies don't want more governments instituting these bans, they need to step up and prioritize kids' safety on their platforms. The Pinterest CEO also expressed support for a proposed bill in the U.S., the App Store Accountability Act. Under this bill, app stores would be required to verify users' ages when downloading apps.

"The cost of inaction is a generation of young people overwhelmed by anxiety and depression," the Pinterest CEO writes. "It’s time to raise the bar on safety and well-being for kids. We need clearer rules, better tools for parents, and stronger accountability for platforms and social media apps."