Bumble announces AI-powered Profile Guidance and Photo Feedback

The dating app Bumble is rolling out two new product features today, both AI-focused: AI-suggested Profile Guidance and AI Photo Feedback.

Profile Guidance, now rolling out globally, gives real-time, personalized feedback on users' bios, according to information Bumble sent to Mashable. The second, photo feedback, is U.S.-only for now, but it helps pick users' best shots for their profile.

These features are similar to other AI-driven dating app features; in the last few years, as AI has taken over the tech space, it's also taken over The Apps. Hinge's Prompt Feedback, for instance, uses AI to encourage members to beef up their profiles, while Tinder's Photo Selector uses it to optimize one's photos, similar to Bumble's new AI Photo Feedback.

Bumble has also introduced AI features previously, such as an AI tool to detect scams and fake profiles.

Additionally, in Canada, Bumble is testing Suggest a Date, a low-pressure way to signal that you're ready to take things off the app.

"We are focused on building products that address member pain points. Profile Guidance empowers our community to show up more authentically and completely, helping them start connections from a stronger foundation," Bumble's chief product and technology officer, Vivek Sagi, stated in the product announcements.

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"With Suggest a Date, we're creating a clear expression of intent and giving members a way to bypass the traditional back-and-forth to move toward meeting in real life," Sagi continued. "When we reduce friction at the moments that matter most, we help people connect with clarity and confidence, and increase the likelihood of meaningful relationships forming offline."

The announcements come shortly after a new class-action lawsuit was filed against Bumble over the January data breach. It's also after Bumble announced it's sunsetting the Opening Moves feature in Mexico and Australia. Opening Moves is a feature meant to move Bumble away from its "women making the first move" ethos by allowing men to message women first.