Creator Khaby Lame just sold a stake in his brand for $975 million

Khaby Lame, the most-followed creator on TikTok, has sold a controlling stake in his core business to Rich Sparkle Holdings in a deal that values the company at roughly $975 million, marking one of the largest and most ambitious efforts yet to turn creator influence into a full-scale commercial platform.

Under the agreement, Rich Sparkle secures exclusive global rights for 36 months to manage and monetize Lame’s digital presence. That includes livestream income, short-form video strategy, supply chain operations, and brand partnerships. The company says Lame will also become a controlling shareholder.

According to reporting from Mint, the transaction positions Rich Sparkle to expand Lame’s brand into categories like beauty, fragrance, and apparel, while also developing an AI-powered digital twin using his likeness, voice, and gestures to produce multilingual content at scale.

The company projects that this closed-loop commerce model (where everything is discovered, bought, and shipped within the same ecosystem) could generate more than $4 billion in annual sales, though that figure remains aspirational.