Toy maker Mattel announces new theatrical film division
Mattel Inc. announced the creation of Mattel Films, a new division of the company focused on developing and producing films based on the toy maker's various franchises. The company has appointed Oscar-nominated "Dallas Buyers Club" producer Robbie Brenner to lead the division as executive producer. Brenner will report directly to Mattel Chief Executive Ynon Kreiz. "Mattel is home to one of the world's greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP," said Kreiz. Mattel's franchises include Barbie, Hot Wheels, American Girl, Fisher-Price, Thomas & Friends and MEGA. Mattel shares have fallen 0.3% so far this year, while the S&P 500 has gained 7.6%.
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