Here's How Jeep Is Training Its Dealerships To Take On The Ford Bronco
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Jeep’s latest sales training material for dealerships is meant to help the staff fend off competition posed by Ford’s fresh-from-the-oven 2021 Bronco. This means pointing out Jeep Wrangler’s advantages over its interloping FoMoCo competitor, all the while taking a few shots at the newcomer. Check it out.