Money in social media? Report concludes clubs are missing the market
By Paul Nicholson
April 1 – With fans locked out and club revenues locked down, social media has become increasingly important to the commercial infrastructure of clubs, according to KPMG Football Benchmark analysis.
KPMG says its research shows “a strong relationship between clubs’ commercial revenues and social media following, based on available commercial revenue data for the financial year 2019/20…This has become particularly important during Covid-19 where clubs, lacking in activity and communication with their loyal fans,
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