Parimatch adds LaLiga to growing football portfolio
October 1 – Online bookmaker Parimatch has continued mopping up football partnerships for its CIS focussed betting platform becoming an official betting partner of Spain’s LaLiga.
The two-year deal covers LaLiga’s Commonwealth of Independent States (CIS) footprint of 15 territories.
Parimatch branding will be displayed via 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.
Parimatch will use of all LaLiga logos,
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