Nike's SNKRS app broke the internet again with the Travis Scott Jordan 1 Low release

Here we go again.

Ah, a tradition unlike any other. A Friday morning with thousands of upset sneakerheads across the world taking their anger out on Nike’s SNKRS app. You absolutely love to see it.

Friday’s target was Travis Scott’s brand new Jordan 1 lows and, man, were these things ever going to be difficult to get.

Nike only stocks a few thousand pairs of NRG Jordan collaborations like this. They’re rare and exclusive. But there were literally millions of people anticipating these things releasing all summer.

When you add all of that up, what do you get? A ton of sneakerheads with broken hearts. It’s incredible.

Folks were so upset on the internet about an L they absolutely knew was coming.