The massive sneaker controversy that cost Nike exec Ann Hebert her job, explained
You hate to see it.
That’s quite a headline. It’s definitely one that I never thought I’d be writing. But here we are.
For everyone who hasn’t seen the news, Ann Hebert, now the former Vice President and General Manager for Nike North America, resigned on Tuesday after a groundswell of complaints from sneakerheads all over the internet.
Her son Joe Hebert — also known as “West Coast Joe” — was featured in a Bloomberg Magazine cover story last week. The story covered how much money Joe was making off of reselling sneakers on the secondary market — we’re talking hundreds of thousands of dollars here.
That wasn’t the catch, though. What made this story interesting was seeing that Ann may have had a lot to do with it.