Mr. Peanut dies in a 2020 Super Bowl commercial and the internet is losing it
Why everyone on Twitter is talking about Mr. Peanut.
A Super Bowl LIV commercial from Planters took over Twitter on Wednesday, after the account of the estate of polarizing food mascot Mr. Peanut announced his death at the age of 104. Mr. Peanut, who always wore a signature top hat and monocle, served as the Planters mascot since 1916.
You read that correctly. A fictional anthropomorphic peanut will die on national television during the Super Bowl. The @MrPeanut account reported that Mr. Peanut died a hero, sacrificing himself to save others.
Planters also released the footage of Mr. Peanut’s grisly death ahead of the big game.
(Warning: The following video contains graphic peanut destruction and peril.)
“Mr. Peanut” and “#RIPeanut” quickly became the top trends on Twitter – but not everyone is grieving (and many people are simply confused).
What’s next for Planters. I’m predicting that the nut company is going to try to channel some of the Big Baby Yoda Energy, and we’re going to see a Baby Peanut emerge on Super Bowl Sunday.