MedMen’s CEO Responds To South Park’s Brutal Parody: ‘Humbled To Be Considered The Most Culturally Relevant Cannabis Brand’
“I'm humbled by South Park’s parody," says Bierman. "We've always said in order to mainstream marijuana, in order to build the mainstream cannabis brand, in order be open and welcoming enough for new people – the cannabis users of tomorrow… you've got to become relevant. That's what a brand is.”