Finland’s country brand has remained both stable and good according to the world’s most comprehensive country brand survey
The Anholt GfK Roper Nation Brands Index comparative survey, based on Simon Anholt’s research on nation branding, has been conducted since 2005. According to the results of the survey for 2016, Finland’s country brand is still the 17th strongest in a comparison of 50 nations. Finland is most valued for good governance. The survey indicates that Finland’s country brand has room for growth especiall