These photos show why a teen retailer is beating Victoria's Secret in the lingerie game
Aerie, American Eagle's lingerie brand, has captured the hearts of young women by using relatable models.
Aerie abandoned retouching images last year.
Since removing Photoshopped images from its advertising arsenal, Aerie has seen a huge payoff. The brand said that sales had climbed 9% on a conference call last year.
These images from the lingerie company's Instagram — featuring women who are far more relatable than Victoria's Secret models — prove why Aerie is such a competitive name in the lingerie business.
SEE ALSO: An unlikely retailer is beating Victoria's Secret
"The purpose of 'aerie Real' is to communicate there is no need to retouch beauty, and to give young women of all shapes and sizes the chance to discover amazing styles that work best for them," Aerie's Chief Merchandising Officer, Jennifer Foyle, said in a statement in 2014.
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"We left beauty marks, we left tattoos — what you really see is what you get with our campaign," Jenny Altman, a spokesperson for the brand, explained to Good Morning America in early 2014, when the brand launched this groundbreaking movement.
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The original "aerie Real" campaign was photographed by John Urbano.
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