The card rewards strategies issuers can use to win top-of-wallet status while maximizing returns

• US consumer debt is climbing to pre-recession levels.
• Competition driven by consumer card appetite in the US is hurting issuer returns.
• Business Insider Intelligence obtained proprietary survey data to understand which credit card features consumers value most, and what issuers should focus on to earn top-of-wallet status.
• Two-thirds of respondents cited rewards-related offerings as the leading driver of primary card status.

US consumers are hungry for credit card rewards. Seventy-five percent now have a rewards program attached to their most preferred card, up from 58% two years ago. And with consumer debt practically hitting pre-recession levels, it doesn't look like anyone’s planning to slow their spending.

BI Intelligence

Credit card issuers can’t become complacent, however. In fact, now is the time for them to be rethinking their rewards programs; The rush to satisfy consumer card appetite and capture an engaged customer base has saturated the market with lucrative signup bonuses and rewards — and now banks are hurting for returns. See the rest of the story at Business Insider

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