This company went through over 100 pillow prototypes before it landed on the perfect design for every type of sleeper

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Boll & Branch

• In response to high customer demand, luxury bed and bath company Boll & Branch has launched a new pillow ($150).
• You can choose a density and down or down-alternative fill that fit your specific likes and needs. 
• The years of attention dedicated to fill material, sourcing, and construction results in a pillow that's fluffy and yielding, yet supportive enough for most types of sleepers. 

Since every person sleeps differently, we could debate for hours on which type of pillow is "the best." Feather, wool, memory foam, buckwheat, and latex all have their respective strengths, but for Missy Tannen, the cofounder of luxury bed and bath company Boll & Branch, the gold standard is down.See the rest of the story at Business Insider

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