Nostalgia rules as classic phone brands come alive at MWC
Classic phone brands from yesteryear are coming alive in Barcelona.
Nokia, Blackberry and Moto were among the unlikely headline makers ahead of the Mobile World Congress trade show, which starts on Monday. Moto is owned by Lenovo, and the unit is still called Motorola Mobility.
The new smartphones mixed up retro ideas with new features. A new Nokia 3310 candy-bar phone is the modern version of its classic namesake, while the new Blackberry KEYOne handset has a hard keyboard, which made previous smartphones under the brand popular.
The Blackberry and Nokia brands have tremendous cachet, and fans will root for these brands to win again, said Roger Kay, principal analyst at Endpoint Technologies Associates.
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