“Communication” was the key message at this year’s annual general meeting of Britain’s Federation of Swiss Societies (Fossuk), which had a strong focus on encouraging more dialogue between the 28 Swiss clubs scattered around the country. During a packed day of activities and presentations at the Swiss Church in London on Saturday, Fossuk launched a new interactive and user-friendly website. A morning workshop demonstrated the benefits of the social media platform, SwissCommunity and participants were given an insight into how expats living in France actively and successfully come together to share experiences. Ariane Rustichelli, head of communications and marketing for the Organisation of the Swiss Abroad (OSA), kicked off the day with an introduction to SwissCommunity. Just a few weeks shy of celebrating its second anniversary, Switzerland’s global online community has 12,000 active members, a figure that is expected to increase substantially by the end of the year.
