No more Mr. Potato Head license plates: Rhode Island mulls revenge after getting ditched by Hasbro

It’s been no small potatoes that Rhode Islanders have been able to choose the image of Mr. Potato Head as a specialty license plate for decades.

Yet with Hasbro’s decision to move its headquarters from the smallest state in the U.S. to Boston, two lawmakers say it’s time to hash out whether Rhode Island should continue promoting one of the company’s most iconic characters.

Under the proposal introduced earlier this month, Rhode Island’s Division of Motor Vehicles would stop providing Mr. Potato Head as an option for a specialty license plate. Currently the plate costs around $40, with half of that amount going to help support the Rhode Island Community Food Bank.

Rep. Brian Newberry, a Republican from North Smithfield, said in an email that he filed the legislation because Hasbro leaving the state will cause “untold economic harm and loss of tax revenue.”

“There is no reason we should be advertising their products on our license plates,” Newberry said. “It may seem trivial compared to many other things but it’s a matter of self-respect.”

Mr. Potato Head license plates were first issued in 2002 to commemorate the 50th anniversary of the beloved toy, which notably has appeared in the “ Toy Story ” films. The plates include a small image of Mr. Potato Head holding a sign of the Rhode Island Community Food Bank and “help end hunger” at the bottom of the plate.

“The license plate started at a time when Mr. Potato Head was all over the state and was having a moment,” said Kate MacDonald, spokesperson for the food bank, which has received nearly $60,000 over the years due to the plate. “And while it has tapered off over the years, it’s been a steady way for people to contribute.”

An email was sent to Hasbro seeking comment. The toy company announced last year that it would be moving to Boston by the end of 2026 after operating in Pawtucket, Rhode Island, for nearly 70 years.

Lew Pryeor, who helps collect and distribute food donations to hungry Rhode Islanders, said he was upset when he heard about Newberry’s bill.

“My concern is, any cuts into the food programs is gonna affect some people,” said Pryeor, who lives just north of Providence, the state capital, and often sees people of different backgrounds who need help finding a warm meal.

“For him to say that he doesn’t like the plates, well, that’s your prerogative,” he added. “Don’t buy them. If it’s making money for the state, let it.”

Mr. Potato Head has been around since the 1950s, when the original toy didn’t come with a plastic potato. Instead, kids had to supply their own vegetable to poke eyes, a nose or mustache into.

Notably, Mr. Potato Head was the first toy advertised on television in 1952. A Mrs. Potato Head was launched in 1953, followed by brother Spud, sister Yam, and various pets and accessories, according to the National Museum of Play.

Hasbro adopted a plastic spud after new government regulations prevented certain toys from having pointed sharp edges, as well as complaints about children playing with rotting vegetables.

This story was originally featured on Fortune.com