Surprise! Walking Dead and Game of Thrones Weren't the Most Social Shows of 2016
Rounding out the list of crowd-engaging returnees were Teen Wolf, with another severe dip at 70.55 million engagements, then The Tonight Show Starring Jimmy Fallon, America's Funniest Home Videos, Empire, The Daily Show, Grey's Anatomy, and The Voice.
When it came to newcomer shows, Freeform's social media team slayed once again, with its small screen reboot of The Mortal Instruments, Shadowhunters, besting the rest five-fold, with 60.78 million engagements.
Coming in at a distant second was Netflix's Stranger Things, which, with its '80s nostalgia thrills and Eggo-loving protagonist, earned 12.99 million interactions on social media, despite being the runaway in fan growth (tallying 4.35 million new friends, compared to Shadowhunters' 1.09 million).
The brass at ListenFirst point to Pretty Little Liars' Season 7 arc as being especially engaging for these posting platforms; but whatever the reason, it's pretty clear right now which network is holding the torch on how to get viewers to shill on social media.