Netflix Launches Video Previews: How The Company Landed On Its Biggest Redesign Ever
The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time.
The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time.
Several years ago, when Netflix was playing around with a redesign of its platform, Chris Jaffe, VP of user interface innovation, went to Barnes & Noble and bought every entertainment magazine on the rack. He took them all home and spread them out on his living room floor. Then he asked himself this question: How does Hollywood merchandise its shows?