Three Ways To Find Your Audience As A New Brand
Joie, The Arrivals, and Negative Underwear discuss how they're capturing their customers and maintaining them.
Joie, The Arrivals, and Negative Underwear discuss how they're capturing their customers and maintaining them.
At an intimate panel discussion inside Spring's offices in downtown New York City, representatives for apparel labels Joie and Current/Elliott, Negative Underwear, and outerwear maker The Arrivals described their processes for both launching a new brand and maintaining an existing one inside the highly competitive retail industry. All of these brands market their wares on Spring, a mobile-first virtual mall stocked largely with high-end brands and a smattering of more affordable ones like Everlane and American Apparel (though even these may be out of reach for many shoppers).