What To Do When Your Client Base Starts Drying Up
The first step toward recovering the business you've lost is to recover your sense of urgency to get it back.
The first step toward recovering the business you've lost is to recover your sense of urgency to get it back.
Many of us fail to act in time to avert impending disasters—especially the ones that don't hit all at once. If you're a freelancer or small business owner, arguably the biggest crisis you can possibly face is watching your client base dwindle. But that sometimes happens too slowly to sound the alarms early enough. Even when revenue starts to dry up, it often peters out slowly, and we comfort ourselves with the thought that we've got a few other irons in the fire, so we'll be back on track any day now.