IDG Contributor Network: Companies use IoT tech to personalize products, enhance consumer appeal
Personalized vitamins? Sneakers that tell you how to run better? T-shirts that request help if you collapse while running?
Welcome to the future where products both help and watch out for you.
How are such products designed? How can thousands of products be personalized?
How do such hybrid products impact the bottom line and improve customer retention?
Designing the next big hit
Consumer goods have changed. The old approach of mass production is changing to mass personalization. Discrete products are provided in the form of services instead. When you do that, customer loyalty and retention improves.
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