How Much Would You Pay for Netflix? New Study Says $15 Tops

For a mere $10 a month, subscribers have instant access to thousands of hours of movies and TV shows.

Subscribers’ limit appears to be $12-15 dollars, per the most recent consumer survey from research firm Digitalsmiths.

According to Digitalsmiths’ survey of 3,114 people in the U.S. and Canada, 39 percent would pay somewhere in that $12-15 range.

After missing on subscriber growth expectations last quarter, that might be a bit of a worry for Netflix, as it mulls how to wring more money out of a possible saturated market like the U.S.

Most of that is licensing deals for content that has already appeared elsewhere, but the streaming giant is also ramping up spending on Netflix exclusives like Baz Luhrmann‘s “The Get Down” ($120 million for six episodes) and the upcoming Queen Elizabeth drama “The Crown” (a reported £100 million, or around $131 million).

The Digitalsmiths report also revealed that 10.4 percent of respondents said they piggyback off acquaintances’ streaming accounts — sharing a password, rather than subscribing to these services themselves.

Netflix CEO Reed Hastings said at this year’s Consumer Electronics Show that many of Netflix’s password-moochers eventually get accounts of their own and that password sharing also aids in stopping subscribers from dropping the service.

There’s a reason Netflix allows you to set up different viewer profiles, and, with the $10-a-month version, watch up to two HD streams at a time.