Making Plant-Based Diets More Popular: Just Add Convenience

Veganism is enjoying a tidal wave of new followers. Many consumers are opting to follow plant-based diets for both health and environmental reasons. Yet this type of diet can often be incredibly time consuming. The laborious process of chopping endless vegetables and whizzing up your own almond milk is not suitable for our modern, busy lifestyles.

It is estimated that around one billion people in the developed world are overweight, leaving them vulnerable to illnesses like heart disease, cancer and diabetes. Overconsumption of red meat has been shown to be one of the leading causes of this issue. Furthermore, rearing animals for meat and dairy products is calculated to be responsible for around 18 per cent of global greenhouse gases.

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