Paul Giamatti And CenturyLink, Lionel Messi And Gatorade: Top 5 Ads Of The Week
The girls of Archer in Sports Illustrated, Under Armour works hard in the dark, and McDonald's trolls Burger King in France.
The Academy Awards are this weekend, and you can bet DiCaprio's bear that brands will be using it as an opportunity to create and unleash a whole lotta new ads. That's because, as you may have noticed over the last few years, tentpole cultural events—your Super Bowls, your Grammys, your Golden Globes, your major sport playoffs—have become the new ad calendar. But let's not get ahead of ourselves. Only one of this week's picks is an "Oscar ad," so we'll see what everyone comes up with on Sunday. Let's all just hope and pray it's not just trigger-happy social media managers waiting in sweat-drenched anticipation for Chris Rock to say something they can somehow use to "pull an Oreo" on Twitter. Onward!