IDG Contributor Network: Why Facebook wants a ‘reaction’ out of you
Facebook has started rolling out the new ‘Reactions’ buttons to users today, a move that is a bit surprising even though we knew it was coming back in October.
The new emojis add to the familiar ‘Like’ button. You can now express yourself using the new ‘Love’ ‘Haha’ ‘Wow’ ‘Sad’ and ‘Angry’ buttons. From a technical standpoint, you might wonder why this is such a big move for a company that has 1.44B users all over the world. And, why they took the risk of augmenting the well-known 'Like' button.
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