Canada Soccer extends controversial sponsorship deal in run-up to home World Cup

Matt Hughes Fri, 13 February 2026 at 1:01 pm UTC·2 min read Canada Soccer has extended its controversial sponsorship and broadcast deal with its privately owned commercial partner, Canadian Soccer Business (CSB), on improved terms for the governing body ahead of this summer’s World Cup. A new 11-year contract has been agreed through to 2037, with both parties having an option to extend by a further five years, despite the in-fighting that marred the original 10-year deal. It culminated in player strikes and the...