Principality Stadium to keep its name until 2030 after new deal

Elizabeth Birt Wed, 4 February 2026 at 11:30 pm UTC·2 min read The Principality Stadium is set to keep its name until 2030. This follows a new agreement between the Welsh Rugby Union (WRU) and Principality Building Society, extending the naming rights deal for another four years.Advertisement Advertisement Advertisement The stadium has carried the name since January 2016. Iain Mansfield, CEO of Principality Building Society, said: "I am delighted to announce the renewal of the naming rights of Principality...