Теория Рекламы :: RE: Общая Теория Рекламы: «Дураки» и «Дороги».
Добавлено: 13.05.2025 16:25 (GMT 3)
«Дураки» и «Дороги»: « … ».
Весьма примечательная статья:
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UK orders its top diplomats to sell Brand Britain.
Foreign Secretary David Lammy wants senior diplomats fanning out across the country to get ideas on being a global “salesforce for the U.K. economy.” LONDON — They've served in far-flung corners of the globe, but now Britain's top diplomats are being given an assignment closer to home. Foreign Secretary David Lammy will send senior diplomats on a trip around the U.K. in July to gather investment ideas they can then pitch around the world, as he tries to turn the centuries-old Foreign Office into a "salesforce for the U.K. economy." “I’m dispatching my top team across the country so they can be the best possible champions for British interests overseas,” Lammy told POLITICO. Ambassadors to China, India, Japan, Norway and vital EU countries like Germany and France received a letter in April summoning them back. The traveling pack of ambassadors will be back in the U.K. in early July for what the government is calling a "domestic roadshow." Over two weeks, they will fan out across the country, after the foreign secretary asked them to build relationships with Britain's devolved governments, its local mayors — and firms with an eye on overseas markets. Planning meetings are underway to match diplomats with U.K. nations, mayors and the firms most relevant to their markets. Lammy used a speech earlier this year to make clear that ambassadors should “give equal weight to their contacts in business as well as in politics.” They've been asked to draw up “strategic economic growth plans” with British trade commissioners as Labour pushes to turn around the stagnant U.K. economy. “Our main aims for these roadshows are to strengthen the [Foreign, Commonwealth and Development Office]’s links with the U.K. regions, focusing particularly on supporting [the government's]’s growth mission,” a senior Foreign Office official wrote to U.K. ambassadors in the April 29 letter inviting them home. The British government plans to set out its industrial and trade strategies in the coming weeks. These will target eight potential growth sectors in the British economy, including defense, clean energy, life sciences, digital tech, advanced manufacturing and services. Ambassadors are hoping to visit firms linked to these during the roadshow. “It is really important to us if we’re going to up our game that the whole embassy is involved in this,” said a U.K. government official. |
И да, конечно, послы Мелкобритании в странах пребывания являются рекламораспространителями национальной Политической рекламы. Не вопрос.
Но обычно, в цивилизованных странах, этим положено заниматься Торгово-Промышленной Палате (ТПП).
Именно ТПП собирает, обрабатывает и представляет всем заинтересованным службам сведения о коммерческих возможностях, способностей и потребностей бизнеса и страны.
Именно ТПП, а не МИД, при помощи представительских организаций (в том числе посольств) в странах пребывания занимаются Рекламой и Маркетингом Товаров, Услуг и Решений преобразуемых бизнесом, интересы которого им должно продвигать и оберегать.
Например в Мелкобритании этим занимается:
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We help businesses to connect, succeed and grow.
The British Chambers of Commerce sits at the heart of a unique network of businesses of all sizes across all sectors, within the UK and around the world. We believe it’s our relationships that lead us to achieve goals beyond those we could ever achieve alone. We’re the only organisation that helps British businesses to build relationships on every level. Across our Network, we can connect your business locally, nationally and internationally, with other businesses, with decision-makers and with opportunities. We’re also a respected voice for business. Our opinions are regularly sought by policymakers and parliamentarians and we’ve been helping to shape the UK’s business agenda for more than 160 years. The Chamber Network sits at the heart of local business communities in every part of the UK, helping businesses of every size and sector to thrive. |
Другое дело, что судя по его делам и делам его шефа, премьер-министра островитян, тамошний министр иностранных дел - Девид Лемми(David Lammy), автор концепции "domestic roadshow" - редкий придурок и оригинал:
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С сожалением и отраслевыми пожеланиями, Dimitriy.