Karl Lagerfeld makes films, not commercials. The designer will direct Krsiten Stewart, who has appeared in previous campaigns for the brand and can sometimes be coaxed to sit in the front row of a fashion show, in a short film—not a commercial—for Chanel. According to WWD, the plot will be a “fictional, behind-the-scenes look at a yet-to-be-made biopic about founder Gabrielle Chanel.” Stewart will portray an actress impersonating Gabrielle Chanel at a young age, while Geraldine Chaplin, who has played the character in previous vignettes for the French fashion house, will serve in the same role just middle-aged. Lagerfeld himself will be pictured as well. Kristen Stewart in Chanel’s 2015 eyewear campaign. “She played it really, really mean,” Lagerfeld said of Stewart’s work. “They make so many movies about Chanel, why can’t I make one?” Lagerfeld asked. Cara Delevingne and Pharell in Reincarnation. The length of the video has yet to be revealed, but judging on Lagerfeld’s former forays into moving image ventures, it will be less than ten minutes.
