Another Mad World For "Gears Of War," VW Loves Punctuation: The Top 5 Ads Of The Week
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Back in 2006, Xbox dropped a big ol' emo ad bomb on the gaming world with the launch of Gears of War. Instead of the usual, testosterone-soaked soundtrack, the music backdropping scenes from the sci-fi shooter game was Gary Jules and Michael Andrews' cover of Tears for Fears' "Mad World." It was considered a milestone in video game marketing and ushered in the now-familiar trend of pairing game action with music that tugs the heartstrings over the trigger finger.