By Jessica Roy The Lena Dunham experience is getting another brand extension: Starting in September, Dunham will add “newsletter publisher” to her résumé, right above “Emmy-nominated TV producer” and “Taylor Swift bestie.” Along with Girls showrunner Jenni Konner, Dunham plans to launch Lenny, a weekly email newsletter that will offer advice, essays, and product recommendations to millennial women. “Lenny is your over sharing Internet friend who will yell at you about your finances, help you choose a bathing suit, lamp, president … AND tell you what to do if you need an abortion,” reads the newsletter’s mission statement. Related: 25 Famous Women on Female Friendship Under the direction of Jessica Grose (a veteran of Slate and Jezebel), Lenny will publish a collection of voices on everything from politics to relationships to fashion, aimed at women ages 18 to 34. Dunham and Konner are funding the newsletter themselves, and the team will start small — along with Grose, the Lenny employees will be Benjamin Cooley (CEO), Laia Garcia (associate editor), and Doreen St. Félix (editor at large) — but will also solicit paid contributions from outside writers.
