Google and Facebook's threat to ad agencies has been 'over-stated' (GOOG, FB, WPPGY, PUB, OMC, IPG)
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Google and Facebook were responsible for all the growth in the US digital advertising market in the first half of the year, while the rest of the industry collectively shrunk, according to some estimates.
If you're a company that makes its money by selling online ads, that's clearly a worrying stat. And the threat of disintermediation by the Google and Facebook duopoly is a going concern for advertising agencies too.
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