Apple @ 50
Fifty years ago, on April 1st, 1976, Apple Computer Company was founded. Today it’s one of the most valuable companies in the world, celebrated for producing ubiquitous products like the iPad and iPhone to now-nostalgia bait like the iPod Mini and PowerBook. Over the last five decades, the company has seen ups and downs but ultimately has left its mark on almost every part of our relationship with tech and culture, from entertainment to fitness to accessibility.
In this package, The Verge looks back at the impact of the tech giant over the last five decades — from the triumphs and failures of the Jobs eras to its current incarnation as an antitrust juggernaut. We reminisce about some of our favorite products and take a walk down memory lane to look back at some of The Verge’s earliest Apple coverage. (Plus, we’re community ranking our 50 favorite Apple products — join in!)
Apple @ 50
- Steve Jobs and the greatest run of products in tech history
- For $200 more, you can get a MacBook Air
- Rank the 50 best Apple products
- Here’s how to rank the 50 best Apple products ever
- Apple II Forever!
- The mad dash to build the future of multimedia
- The origin story of Apple’s long-running relationship with FoxConn
- The Macintosh changed computers forever
- Apple’s long, bitter App Store antitrust war
Verge retrospective
- A photo history of Frog, the company that designed the original Mac
- Apple Watch: the definitive review
- Lisa’s Final Act: how Apple invented its future by burying its past
- 40 years of Apple history with Walt Mossberg
- How the iPhone won over Japan and gave the world emoji
- iPhone 4S review
- The walls of Apple’s garden are tumbling down
- iPad Pro review
- The Mac turns 40 — and keeps on moving
- Apple iPad (2017) review: the best feature is the price
- Apple AirPods review: wireless that wows, earbuds that don’t
- How Apple changed the world again: the App Store turns five
- Apple Vision Pro review: magic, until it’s not
- Apple Intelligence is here, but it still has a lot to learn
- The iPad Pro at 10: a decade of unrealized potential
- Mossberg: Tim Cook’s Apple had a great decade but no new blockbusters
- The iMac has become a computer in search of a purpose
- Inside the high drama of the iPhone 4
- The biggest app in the whole wide world
- Apple TV 4K (third-generation) review: unmatched power at a much better price