Mö Oat Dairy
Mö is Finland's first and only pure oat dairy. Founded by two smart & charming sisters whose passionate purpose is to develop climate-friendly treats and snacks without compromising on taste. They provide a 100% plant-based alternative that persuades with diplomatic flair instead of criticism or judgment. To take Mö to its next phase and a journey beyond Finland, we defined their new brand strategy and creative expressions. The visual language of Mö consciously subverts and plays with the pastiche of dairy industry imagery and builds on the history of dairy co-ops. Resulting in charming typography, hand-drawn illustrations, and a classic color palette of blue and white.? All this is paired with contemporary elements that are unusual for the food industry, such as high fashion and poetry. Direction: Silja Minkkinen Project Manager: Nita Rehtonen Cameraman: Essi Hyrkki Poet: Elena Sulin Stylist: Claudia Cifu