Dollar General is defying the retail apocalypse and opening 1,000 stores — here's what its like to shop there (DG)
Business Insider/Hayley Peterson
Retailers are closing thousands of stores in one of the biggest waves of closures in years.
But there's one company bucking that trend: Dollar General.
Instead of shutting down stores, Dollar General is opening hundreds more locations.
The discount chain says it plans to open 1,000 stores this year, bringing its total store count to more than 14,300.
The chain announced its plans after reporting that sales grew nearly 14% in the most recent quarter, to $6.01 billion.
We went to a Dollar General store in Richmond, Virginia, to find out what makes it so successful.
At the entrance of the store, shoppers are greeted with a "last chance" table of discounted goods.
Business Insider/Hayley PetersonThe store feels tiny. Most Dollar General Stores range between 7,000 and 10,000 feet which is about half the size of a CVS store. It's lit with bright, fluorescent lights and features narrow aisles with basic metal shelving.
Business Insider/Hayley PetersonTo the left of the entrance, there's a large selection of snacks, drinks, and candy similar to what you might find at a gas station or convenience store.
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