Apple’s Big Problem: Will India Buy iPhones?
In the future, when we look back on this first Wednesday of September, we might be bewildered that one of the biggest news stories of the day was Apple’s announcement that iPhones will no longer have headphone jacks. It was years ago that Steve Jobs, Apple’s founder and longtime C.E.O., started choreographing the company’s product-launch events as if they were Broadway productions. Back then, Apple’s revelations—the Macintosh, the iPod, the iPhone—were worthy of spectacle. But does the presentation of a phone that looks like the phones we’re already using, minus a 3.5-millimetre hole, merit such fanfare?